Starting out, I want to make it clear that search engine optimization, search engine marketing, seo or what have you is nothing more than marketing. Period.
Things to focus on:
- Vary anchor text and aim for less than 50% of anchor text to be optimized - Keep quality as high as possible - Get a good mix of no follow and do follow links - Get a wide variety of links - don't just focus on one type - Avoid blog networks, various schemes and anything that may look unnatural
Vary Anchor Text
Simple, when creating links, create them like users would. Be overly specific or over simplified won't work. You need to include your 'money keywords', yes, but you also have to consider the subject of the links and what users would be including in a link.
High Quality - Get As Many As Possible
Start a good link building campaign. Submit quality articles to sites such as this one. Get a social presence. Link to your articles and site often. Vary the links, anchor text and frequency.
Mix It Up!
Get No Follow, Do Follow links. Get them from blogs, directories, article sites, social and Web 2.0 sites and keep it up!
Be advised: One site that I know of had a reasonable amount of text links and diversity and their domain name happened to be the exact thing they did and people would be searching for. They had very little seo work done and what backlinks they did have were greater than the competition. They were de-ranked anyways. What worked? The classified ads they had, which of course had content and pointer to their main site. So it isn't always about linking your url.
So remember....
It's all about focusing on quality these days. Ranking is very easy when you use quality link building. Spammy link building has been great for years but it is slowly coming to an end. Get high PR links through guest posting or a private blog source. Create quality web 2.0's that link to your website. Quality, reputable sources are key. Build quality links to your site from quality sources. And build a quality site while you're at it.
Try to get a piece of content on your site to go viral, the point of this is to build links, not get traffic through the links. The traffic will come through the other pages on the site due to your site's authority built through the 100% legit links that will come when your content goes viral.
There are a lot of ways to build links, but the only ways that really work are the ones that are quality, natural and come from reputable sources. Failure to link properly wastes time, money, and energy and really doesn't even get a good search engines attention, it will leave you at the bottom. So start your quality linking strategy today.
Backlink Strategy: Successful Offline Backlinking Tips Backlink Tool: What Is Anchor Text and Why Is It Important for Link Building? Why Should I Care About Directory Guidelines?
0 comments:
Post a Comment